Fundraising from the outside in, with the story starting on the envelope, unfolding in the letter and creating a responsive call to action.
A series of three fundraising letters that tell the story and make the connections to what matters. Personalized letters printed on uncoated stock with a stochastic line screen. Tactile to the touch with bright, detailed photos.
A personalized letter within a brochure for an engaging fundraising solicitation that drew readers into the proposed project.